From real world examples, discover how to get an unfair advantage in your market by crafting a landing page that converts like crazy.<\/p>\n\n\n\n
Whether it be to scale your business, grow your email list and revenue<\/a> or get a raise, this article will show you exactly how to build the perfect landing page that will get you real results.<\/p>\n\n\n\n Contents<\/p> If you already know what a landing page is, please skip this section.<\/p>\n\n\n\n If not:<\/p>\n\n\n\n A landing page is a standalone page created specifically for a marketing purpose<\/em>.<\/p>\n\n\n\n The idea is that a landing page is a page with only one focus or goal in mind, which in many cases will be to make a sale or get someone to opt into a lead generation form.<\/p>\n\n\n\n It prevents any exploration outside of the main goal, and therefor, prevents the visitor from straying away from our goal.<\/p>\n\n\n\n The page has one goal: convert as many visitors as possible<\/strong>.<\/p>\n\n\n\n A landing page has one goal: convert as many visitors as possible on your offer<\/strong>.<\/p>\n\n\n\n And should be used:<\/p>\n\n\n\n Basically, it has been proven<\/a> time and time again that you should use a landing page when you have an offer to which you wish to optimize your conversion rate.<\/p>\n\n\n\n Now, this seems ultra specific, I know. And it is. <\/p>\n\n\n\n Think about it, the only reason why you would want to control every variable is to be able to optimize the result. And the best way to optimize a result is to be as specific as possible. <\/p>\n\n\n\n And a landing page let’s you optimize with specificity in mind. And as a result, get better results, sales and optins.<\/p>\n\n\n\n So if you want better results, definitely use a landing page.<\/p>\n\n\n\n There are many types of landing pages based on who you are serving with this landing page and your ultimate goal with this landing page.<\/p>\n\n\n\n And many fancy landing page names will pop up into Google if you do a quick search.<\/p>\n\n\n\n Here are different types of landing pages:<\/p>\n\n\n\n The reality is that no matter how you call it, a landing page usually has one very specific goal in mind and most of them are to:<\/p>\n\n\n\n That’s it! <\/p>\n\n\n\n If a landing page does not fit into these two bullets, chances are its part of a larger brand-building or a retargeting campaign, which will then be followed-up by other pages using one of these two bullets through other marketing efforts.<\/p>\n\n\n\n If not, money is probably being wasted on blind marketing, where no performance metrics are measured and no marketing effort is held accountable.<\/p>\n\n\n\n The idea is to make sure that every visitor has an objective with sales and profit in mind. To know more about this way of doing, I introduce you to direct response marketing<\/a>, where sales and profit are king.<\/p>\n\n\n\n And it’s not only about the money, but about serving the most amount of people in your market, which you cannot do if you go broke.<\/p>\n\n\n\n Who should use landing pages? Anyone who wants optimized results.<\/p>\n\n\n\n Do you want optimized results? If so, you should use landing pages.<\/p>\n\n\n\n They have been proven<\/a> to work to increase sales and profits in many industries and for many goals.<\/p>\n\n\n\n Whether you use one to convert traffic from Google ads<\/a>, Facebook ads, SEO or any other source, a well crafted landing page will do wonders to your bottom line.<\/p>\n\n\n\n A landing page works for:<\/p>\n\n\n\n And here are actual practical examples of what a landing page will work for:<\/p>\n\n\n\n So basically, do you want to be able to optimize your results and increase profits? If so, then landing pages are for you!<\/p>\n\n\n\n And you don’t even need to know how to create a landing page. Using existing data, you will be able to create effective pages. <\/p>\n\n\n\n Because not all landing pages are created equal, so let’s see how to craft one that converts like crazy next.<\/p>\n\n\n\n To create an effective landing page, you have to keep a couple of things in mind. Since the goal of that page is to convert, you must first prepare yourself with your messaging, main points, sections and details.<\/p>\n\n\n\n Here are things you need to consider before even creating your landing page or before starting to optimize an existing one.<\/p>\n\n\n\n Let’s see how to manifest each bullet point.<\/p>\n\n\n\n This is the first step to being able to sell anything to anyone or make anyone do anything (of course, I’m referring to the world of marketing, here. Nothing else. \ud83d\ude0a).<\/p>\n\n\n\n You will shortcut your success by knowing who you are dealing with and what their motivation is for showing up at this moment on your page.<\/p>\n\n\n\n If you know more from a person than he or she knows about himself or herself, you are at a huge advantage and can leverage your authority and trust to get the conversion.<\/p>\n\n\n\n If you don’t know who you are dealing with, you are rolling blind. Not a good place to be in, especially when you want a result.<\/p>\n\n\n\n Rolling blind = no lasting results. Plain and simple.<\/p>\n\n\n\n Know your who and know their motives.<\/p>\n\n\n\n These include:<\/p>\n\n\n\n Learn more here.<\/a><\/p>\n\n\n\n When you can join the conversation happening inside their head, you will be able to get them to lower their guard with persuasive copy and convert<\/a>.<\/p>\n\n\n\n Once you know who you are dealing with, you need to make sure that your offer is tailor-made for them.<\/p>\n\n\n\n Your offer is a solution to a problem with the least friction possible.<\/p>\n\n\n\n The bigger the problem it solves and the lesser the friction you have, the more people will convert.<\/p>\n\n\n\n Basically: [Conversion rate] = [Perceived value] \/ [Friction]<\/p>\n\n\n\n What does the person have to do to claim your offer?<\/p>\n\n\n\n Do they have to click a button? Opt into a form? Do a salsa dance?<\/p>\n\n\n\n Tell them what they need to do precisely and tell them what to expect when they do it.<\/p>\n\n\n\n Remove any hesitation and unknown variable from their thought process to lower friction and potential objections as much as possible.<\/p>\n\n\n\n Whether your offer requires a purchase or any other action, you need to be extra clear and call them to do this action.<\/p>\n\n\n\n Good call to action titles may look like:<\/p>\n\n\n\n And pair them with simple but powerful call to action buttons like:<\/p>\n\n\n\n Every section on your landing pages needs to serve a purpose. Whether it be to build desire, destroy objections, lower guard, excite or convert, every section should have a job based on your target person.<\/p>\n\n\n\n Common sections include:<\/p>\n\n\n\n For in-depth details on each section, as well as complete landing page structures, see the next section.<\/p>\n\n\n\n Now, before I go on with the ultimate landing page structure, please know that a landing page can have many forms depending on the offer that is presented. <\/p>\n\n\n\n Typically, longer landing pages offer more real estate to debunk myths and objections and lower the visitor’s friction or willingness to act on your offer, while shorter landing pages will be often used for optins and other free offers or small offers.<\/p>\n\n\n\n However, the optimal page will have to be AB tested and crafted for your offer and business.<\/p>\n\n\n\n No matter the length of your landing page, here is the typical structure:<\/p>\n\n\n\n And the second bullet is where most of the meat is and what will make your landing page longer or shorter.<\/p>\n\n\n\n Both the first and last bullet points are usually always present on the page, no matter your offer. And sometimes, other general sections will be present before or after any of the 3 bullets.<\/p>\n\n\n\n But as a general guideline, these are a good start.<\/p>\n\n\n\n Here is an effective structure for a long landing page:<\/p>\n\n\n\n See a video explanation of a similar structure here<\/a>.<\/p>\n\n\n\nWhat is a landing page?<\/span><\/h2>\n\n\n\n
Why and when to use a landing page<\/span><\/h2>\n\n\n\n
Types of landing pages<\/span><\/h2>\n\n\n\n
Who should use landing pages<\/span><\/h2>\n\n\n\n
How to create or optimize a landing page so it converts like crazy<\/span><\/h2>\n\n\n\n
Know who your target person is<\/span><\/h3>\n\n\n\n
Know what your offer is<\/span><\/h3>\n\n\n\n
Know the action your target person has to do to claim your offer<\/span><\/h3>\n\n\n\n
Build or optimize your page with clear intention for each section<\/span><\/h3>\n\n\n\n
The ultimate landing page structure to maximize your conversions<\/span><\/h2>\n\n\n\n
Long landing page structure<\/span><\/h3>\n\n\n\n
Note:<\/strong> You absolutely do not need all of the following points. Just see what you can come up with from the list below and add up what you’ve got. Showcase the bigger ones first and stack them all up into neat sections. As long as you can show and articulate that you understand what the problem of your targeted person is and that you have the solution to bring them from their painful before to their delighted after, you are golden.
If you do not have any past sales or clients:<\/strong> Use credible studies, stats, facts and sources to tie into the credibility of your solution. As soon as you get clients or customers, use the following bullet points.
If you have past sales or clients:<\/strong>
![\"\"](\"https:\/\/robertableson.com\/wp-content\/uploads\/2021\/10\/Long-form-landing-page-example.png\" "\\"\\"")
![\"\"](\"https:\/\/robertableson.com\/wp-content\/uploads\/2021\/10\/Alex-Beckers-simple-landing-page-opt-1024x675.png\" "\\"\\"")